Campaign — Isabella Portfolio

ISABELLA BRUCATO
NYC based Senior Visual Designer working at the intersection of beauty, lifestyle, and consumer experience.

Editorial Retail Campaign Digital

Nespresso Vertuo World

A speculative co branding campaign positioning Vertuo as the entry point to a universe of iconic blends and brand collaborations.

Built around the idea “Press to Explore,” the concept reframes the machine as a discovery platform expressed through a cohesive visual system spanning retail, digital, social, and CRM touchpoints.

Nespresso x Vital Proteins

A co branded packaging and experience system positioning coffee within the wellness space.

I led the creative direction and design of the unboxing experience, aligning two distinct brand languages through a shared gradient palette, simplified iconography, and a clear three step ritual: add collagen, brew, begin. Custom inserts, tonal transitions, and structured compartments balance indulgence with function, transforming the kit into both a reveal moment and an intuitive guide. The result extends Nespresso beyond coffee, placing it within a broader daily lifestyle ritual.

Nespresso Lifestyle Collaborations

A collaboration exploration created for Nespresso to examine how the brand can expand beyond coffee and embed itself within fitness, wellness, beauty, luxury, and fashion culture.

Across five proposed brand worlds — Nike, alo, Rhode, Prada, and SKIMS — I led the visual and experiential systems, developing co-branded product extensions, color palettes, retail environments, event platforms, and digital touchpoints while maintaining a cohesive master brand foundation.

Kasper’s Restuarant Logo

Nespresso HQ Europe, Starbucks x Nespresso

Nespresso HQ Europe, Product Launch “Filter Style”

Nespresso, Festive Campaigns