NYC based Senior Designer working at the intersection of beauty, lifestyle, and consumer experience.
EditorialRetailCampaignDigital
NYC based Senior Designer working at the intersection of beauty, lifestyle, and consumer experience.
EditorialRetailCampaignDigital
Nespresso Influencer Zine - Concept
EQYP Brand Campaign
Nespresso Collaborations
Nespresso x Vital Proteins
I led the creative direction and design of the unboxing experience, aligning two distinct brand languages through a shared gradient palette, simplified iconography, and a clear three step ritual: add collagen, brew, begin. Custom inserts, tonal transitions, and structured compartments balance indulgence with function, transforming the kit into both a reveal moment and an intuitive guide. The result extends Nespresso beyond coffee, placing it within a broader daily lifestyle ritual.